Jock McMillan

Jock McMillan is a leading digital communications strategist and the founder of Knox Digital.

With extensive experience across more than 15 countries, he specializes in crafting opinion-shifting campaigns that drive tangible action. Before launching Knox, Jock served as a Special Adviser to UK Prime Minister Rishi Sunak and Foreign Secretaries David Cameron and James Cleverly, where he shaped strategic communications on global issues such as Russia’s invasion of Ukraine and conflict in the Middle East.

At the Foreign Office, Jock played a pivotal role in shaping the UK’s artificial intelligence and emerging technology policy. He advised on the launch of the AI for Development Fund and organizing the AI Safety Summit, bringing the US and China to the same table for the first time in relation to artificial intelligence. Jock also led the FCDO’s modelling and strategy on the UK’s long term diplomacy and engagement, identifying the 20 most influential nations to engage by 2050. Jock has led policy initiatives on Latin America and the Caribbean, including the UK's stance on the Falkland Islands, colonial reparations and climate change in the Caribbean.

Whilst in 10 Downing Street, Jock advised the Prime Minister and the UK government on digital diplomacy, managing high-level campaigns and communications with international leaders. Before government, Jock directed election and digital campaigns in diverse regions, from conflict zones like Libya, Haiti, and Ukraine to developed nations and international organizations, including the World Trade Organization.