Saira Banu

Saira brings academic interest and practical expertise in strategic communications. She cares about how stories are built as much as how they are told, and has sharpened that instinct over a career spanning policy and public affairs at the UK Civil Service and corporate communications at Fidelity Investments.

This mix of public and private sector experience lets her bring together different stakeholders, finding messages that works for each of them.

At Knox, she cares about the analogue as much as the digital; and helps clients turn complex ideas into stories that land with the right audiences through digital content, events, activations and traditional media.